Turn broadcast exposure into a local dealer experience.
When a participating app detects a signaled automotive spot, Phantone can resolve a market-relevant experience using available, permissioned context—while recording a verifiable campaign impression.
Here's what a national auto campaign looks like with Phantone.
- T+00:00 · STEP 1 / 5
The brand's agency applies the signal to the TV and radio spots before they go to media. One additional step in the production workflow. Nothing else changes.
- T+00:12 · STEP 2 / 5
The spots air nationally across TV, radio, streaming, and podcast. Devices with a participating app can listen for the signal when permissions and app state allow.
- T+00:30 · STEP 3 / 5
As the spot ends, the experience surfaces in the participating app. Where the customer has granted location permission, or where the brand already has authorized market context, the experience can direct the user to a nearby dealership and available inventory feed.
- T+01:30 · STEP 4 / 5
No QR scan or promo-code entry is required to surface the experience. The customer chooses whether to open inventory, view an offer, or schedule a test drive.
- T+10:00 · STEP 5 / 5
The brand sees counted impressions per spot, per market, per creative variant — each originating from a qualifying participating-device detection, with timestamps, DMA breakdowns, and creative-level attribution. The agency can audit the signed credentials independently, without relying on our database.
What the consumer experiences.
Appears as the spot ends, in the participating app. Personalized from available, permissioned market context and tied to the creative detected.
What you see.
The problems this vertical wants solved.
- 01
A count of participating devices in each market that detected a specific creative.
- 02
A dealer-relevant offer that lands in the app without a QR scan or promo code.
- 03
Attribution their agency can audit against media buys without trusting our database.
Framed in Phantone's own voice from partner conversations — not attributed quotes.
Connect the media moment to the nearest next step.
We work directly with automotive marketing teams and their agencies to integrate Phantone into existing media buys. Commercial terms are scoped in the enterprise agreement.