The radio spot plays. The dealer offer appears. No promo code. No click.
Phantone closes the gap between broadcast advertising and dealer-level conversion — automatically, at scale, with verified attribution your agency can audit.
Here's what a national auto campaign looks like with Phantone.
- 01
The brand's agency watermarks the TV and radio spots before they go to media. One additional step in the production workflow. Nothing else changes.
- 02
The spots air nationally across TV, radio, streaming, and podcast. Every device with the brand's app — or a partner app — is listening.
- 03
When a listener hears the spot, their phone shows a personalized dealer offer: the nearest dealership to their location, current inventory status, current financing rate. No code. No click required to surface it.
- 04
The brand sees verified impression counts per spot, per market, per creative variant. Not GRP projections. Verified impressions, with timestamps, DMA breakdowns, and creative-level attribution.
- 05
The agency's attribution report moves from 'we estimate X million heard it' to 'here are X million cryptographically verified impressions, auditable by you, your agency, and your media buying platform.'
What the consumer experiences.
Appears 15 seconds after the spot ends. Personalized to their zip code. Verified to the creative they heard.
What you see.
Phantone gave us attribution data we've never had access to before. The experience moments are what make it different.
Client testimonials and case studies available upon request at hello@phantone.fm
Connect broadcast spend to verified consumer action.
We work directly with automotive marketing teams and their agencies to integrate Phantone into existing media buys. No new production costs. No new agency fees. Just verified attribution you've never had before.