Turn live audio moments into measurable fan experiences.
Use signaled PA and livestream audio to unlock content, merchandise, loyalty, and sponsor experiences for participating audiences—without asking fans to scan a code.
Here's how a show looks with Phantone.
- T+00:00 · STEP 1 / 5
The promoter applies a Phantone signal to specific moments of the show's PA and stream feeds — opening act intro, headliner entrance, encore. Each moment carries a different payload.
- T+00:12 · STEP 2 / 5
The moment plays. Participating devices in a supported listening state can detect the signal and request the configured experience.
- T+00:30 · STEP 3 / 5
Different recipient experiences can be returned based on the participating app, campaign configuration, account context, and permissioned location signals. The acoustic token initiates the interaction; the platform determines the appropriate experience.
- T+01:30 · STEP 4 / 5
Once the SDK and audio workflow are integrated, new campaign experiences can be configured without redesigning the app or adding a new audience interaction flow.
- T+10:00 · STEP 5 / 5
In-venue and livestream splits appear in the dashboard as detections are counted, giving promoters and sponsors reporting they can check rather than estimate.
What the fan experiences.
Time-bound merch offer keyed to a specific show — verified by the audio, not a coupon code.
What you see.
The problems this vertical wants solved.
- 01
One signaled moment routed to different experiences — in-venue and livestream — determined by the platform, not by the signal alone.
- 02
A verifiable count of participating devices that produced qualifying detections during a specific signaled moment.
- 03
A fan-club credit that lands automatically for qualifying attendees, with no ticket scan.
Framed in Phantone's own voice from partner conversations — not attributed quotes.
Make the show measurable without interrupting the show.
We work with promoters, venues, and touring teams ahead of the run. We'll walk you through the setup and QA involved, and how it integrates with your PA, your streaming partner, and your fan app.