You've always known radio works. Now you can prove it.
Radio has historically depended on panels, diaries, and modeled reach. Phantone adds a direct measurement layer for participating-app listeners: qualifying acoustic detections associated with specific airings, creatives, and recipient experiences.
Here's how a sponsor campaign works with Phantone.
- T+00:00 · STEP 1 / 5
The radio network applies the signal to the sponsor spot in their ad management system before it goes to air. AM, FM, streaming, or podcast — all supported.
- T+00:12 · STEP 2 / 5
The spot plays during morning drive. Listeners hear it through car radios, broadcast receivers, phone speakers, and smart speakers within microphone range. Direct in-app or headphone-stream detection requires a supported media integration.
- T+00:30 · STEP 3 / 5
Participating apps in a supported listening state — the station's app, the sponsor's brand app, or a partner app — detect the signal on device. The experience fires while the spot is still playing or as it ends.
- T+01:30 · STEP 4 / 5
The sponsor sees qualifying detections from participating devices — with creative-level attribution, DMA-level geography, and near-real-time delivery.
- T+10:00 · STEP 5 / 5
The station delivers a sponsor report backed by signed impression records. The conversation about reach moves from methodology alone to direct evidence alongside it.
What the listener experiences.
Appears on the listener's phone as the spot ends. Only devices with a qualifying detection are eligible.
What you see.
The problems this vertical wants solved.
- 01
A sponsor report backed by signed impression records for participating-app listeners.
- 02
Detection of signaled portions placed across a sponsor segment, not just the top of the read.
- 03
A same-airing listener experience that lands on the phone without a promo code.
Framed in Phantone's own voice from partner conversations — not attributed quotes.
Give your sponsors something no one else can offer.
Direct acoustic detection, configurable listener experiences, and verifiable impression records—all tied to the specific signaled airing. We'll show you exactly how it integrates with your ad management system.